Shanghai Auto Show 2025 evidenzia la perdita di competitività di marchi storici come Porsche, mentre i player cinesi conquistano le nuove generazioni con EV accessibili, innovazione tecnologica e strategie aggressive. Il mercato automobilistico cinese, il più grande e dinamico al mondo, è oggi il laboratorio di una trasformazione epocale: i produttori legacy occidentali stanno perdendo...
Il CEO Ola Källenius invita Bruxelles e Pechino a trovare un compromesso che stimoli l’innovazione e garantisca parità di condizioni nella sfida globale della mobilità elettrica. La strategia della casa tedesca tra nuovi lanci, tariffe UE e pressione concorrenziale cinese. In occasione del salone dell’auto di Shanghai, Ola Källenius, CEO di Mercedes-Benz, ha lanciato un...
Il colosso cinese dell’auto accelera la trasformazione del suo business in Europa dopo un debutto complesso. Focus su plug-in hybrid, managerialità locale e capillarità commerciale per affrontare la transizione verde e le sfide di mercato. BYD, leader globale nella mobilità elettrica, sta radicalmente rivedendo la sua strategia di ingresso nei mercati europei, dopo una prima...
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